Interplan completed the design of Gym & Tonic, a boutique athleisure store in Potomac, MD known for high-end workout apparel and clothing that transitions seamlessly from the barre to the bar. The new retail environment features an open, flexible floor plan that supports frequent merchandising updates, a modern point-of-sale area, and thoughtfully detailed fitting rooms designed to enhance comfort.
The interior aesthetic pairs a crisp black-and-white palette with soft illumination to create a polished, contemporary feel. Sculptural lighting, minimalist display fixtures, and ample natural light shape an inviting customer experience while highlighting product textures and color stories. The result is a refined boutique environment that reflects the brand’s lifestyle-driven identity and supports a smooth flow from browsing to purchase.